MINIM Gear Campaign
MINIM Gear Campaign
This promotional package for Michael Williamson of MiniM Gear includes:
- Highlight MiniM products
- Educate consumers about MiniM story and mission
- Create unique content for MiniM's from around WA + areas on tour
- Increase Instagram following and brand awareness
- Collect emails via Mailchimp
- Generate engagement around outdoor lifestyles
- Kickstart a longterm working relationship between MiniM Gear and ExploredCo
- 3 WashingtonExplored Standard Posts
- 5 WashingtonExplored Story Posts
- 1 OregonExplored Standard
- 1 OregonExplored Story
- October 15th: Announce giveaway on Washington/Oregon with standard + story post.
- October 16th: Washington Story - 1 post
- October 17th: Nothing (potential extra story posts)
- October 18th: Washington Standard + Story
- October 19th: Nothing (potential extra story posts)
- October 20th: Nothing (potential extra story posts)
- October 21st: Final day push: Washington Standard + 2 Story
- October 22nd: Announce winner(s): Washington/Oregon Standard + Story
- October 22nd-29th: We will evaluate and share campaign analytics in a collaborative manner
Management & Creative:
- MiniM Gear will ship requested/suggested products for content creation in a timely manner.
- Explored Co. will ship Michael Williamson a Explored Co. Product pack for both client and products to be included in giveaway
- Explored Co. will create content and have content approved by MiniM Gear. - Once approved Explored Co. will schedule promotional campaign and provide screenshots of posting schedule. Content will consists of wet/rainy weather featuring the waterproof element of the products. Content will also showcase the breathability of the clothing in a warmer weather setting. Photos will take place in a outdoor recreation setting to fit the branding of both Explored Co. and MiniM Gear. Content will have a heavy focus on male demographics, but not exclude the female demographic. Content will be provided via a google drive link where MiniM Gear will have full access and rights to utilize the content how they see fit.
- MiniM Gear will help write/edit the campaign copy on shared Google Drive Document.
- MiniM Gear will provide a adequate landing page for email collection.
- Explored Co. t-shirt, pin pack, and sticker pack.
- MiniM Products TBD - (Hoody or Pullover? - Maybe give winner the choice?)
Please provide content/links via email or in the form following this page.
Notes: Requested for ____________ to be a clickable link in bio of accounts posting
Content: Please be sure that approved copy is emailed to firstname.lastname@example.org prior to the promotion date.
With 500,000+ members in our community and 2,500,000+ weekly impressions Explored Co. connects our audience to your desired promotion. For the best results, we post each promotion midday around 12:00 pm.
If you have any questions or concerns please contact our Creative Director by email: email@example.com or by phone: 206-948-8203. We will do our best to get back to you within 24hours of receiving the email.