MINIM Gear Campaign


MINIM Gear Campaign

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This promotional package for Michael Williamson of MiniM Gear includes:


  • Highlight MiniM products
  • Educate consumers about MiniM story and mission
  • Create unique content for MiniM's from around WA + areas on tour
  • Increase Instagram following and brand awareness
  • Collect emails via Mailchimp
  • Generate engagement around outdoor lifestyles
  • Kickstart a longterm working relationship between MiniM Gear and ExploredCo

Posting Schedule: 

  • 3 WashingtonExplored Standard Posts
  • 5 WashingtonExplored Story Posts
  • 1 OregonExplored Standard 
  • 1 OregonExplored Story

Posting Schedule:

  • October 15th: Announce giveaway on Washington/Oregon with standard + story post.
  • October 16th: Washington Story - 1 post
  • October 17th: Nothing (potential extra story posts)
  • October 18th: Washington Standard + Story
  • October 19th: Nothing (potential extra story posts)
  • October 20th: Nothing (potential extra story posts)
  • October 21st: Final day push: Washington Standard + 2 Story
  • October 22nd: Announce winner(s): Washington/Oregon Standard + Story
  • October 22nd-29th: We will evaluate and share campaign analytics in a collaborative manner

Management & Creative:

  • MiniM Gear will ship requested/suggested products for content creation in a timely manner.
  • Explored Co. will ship Michael Williamson a Explored Co. Product pack for both client and products to be included in giveaway
  • Explored Co. will create content and have content approved by MiniM Gear. - Once approved Explored Co. will schedule promotional campaign and provide screenshots of posting schedule. Content will consists of wet/rainy weather featuring the waterproof element of the products. Content will also showcase the breathability of the clothing in a warmer weather setting. Photos will take place in a outdoor recreation setting to fit the branding of both Explored Co. and MiniM Gear. Content will have a heavy focus on male demographics, but not exclude the female demographic. Content will be provided via a google drive link where MiniM Gear will have full access and rights to utilize the content how they see fit.
  • MiniM Gear will help write/edit the campaign copy on shared Google Drive Document.
  • MiniM Gear will provide a adequate landing page for email collection.

Giveaway Prize(s):

  • Explored Co. t-shirt, pin pack, and sticker pack.
  • MiniM Products TBD - (Hoody or Pullover? - Maybe give winner the choice?)

Please provide content/links via email or in the form following this page.

Notes: Requested for ____________ to be a clickable link in bio of accounts posting

Content: Please be sure that approved copy is emailed to prior to the promotion date.

With 500,000+ members in our community and 2,500,000+ weekly impressions Explored Co. connects our audience to your desired promotion. For the best results, we post each promotion midday around 12:00 pm.

If you have any questions or concerns please contact our Creative Director by email: or by phone: 206-948-8203. We will do our best to get back to you within 24hours of receiving the email.