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About Explored Co
Welcome to Explored Co! We’re rooted in the belief that meaningful connections need to be authentic. Our mission is to help brands empower and inspire people not only to buy something, but to buy into something. From outdoor industry heavyweights and local beer giants to boutique startups and local businesses, we’ve turned brand stories and product buzz into significant media coverage that fuels growth. Using our T.R.A.I.L. method, our team of experts creates a customized approach to help you connect with your audience and achieve your goals, no matter what industry you're in.
We've also spent years building a community of 200,000+ loyal followers who trust us to provide them with the best possible content, experiences, and products. Join us on our quest to discover the stunning natural wonders of Washington State and beyond. Our team comprises of four ardent outdoor enthusiasts, creative experts, and above all, friends who are passionate about creativity, marketing, and the great outdoors.
Ryan Weier
Founder & CEO
Ryan founded Explored Co. nearly a decade ago on a mission to provide better digital marketing solutions to outdoor brands while inspiring collabortive adventure. As our CEO, Ryan plays an instrumental role in partnering with brands, shaping creative direction, and maintaining our commitment to excellence in everything we do. His visionary leadership and creative vision have helped Explorec Co. to become a beloved and trusted digital marketing partner and source of outdoor inspiration hundreds of thousands of people.
Jack Lambert
Chief Marketing Officer
As the Chief Marketing Officer of our company, Jack is responsible for driving our brand's marketing and communications efforts. With a keen eye for visual storytelling and a deep passion for the outdoors, he uses his expertise in social media marketing and photography to showcase the natural beauty of Washington state and inspire our community to explore it. When he's not working, Jack can be found exploring the wilderness on his mountain bike, seeking new perspectives and experiences that fuel his creativity. His commitment to our mission and his ability to connect with people in a meaningful way make him an invaluable asset to our team.
Leo Andraca
Head Of Design & Creative
Leo is our Head of Design and Creative and the artistic force behind our brand. He brings our vision to life with his exceptional skills in graphic design and boundless creativity. With a passion for aesthetics and a keen eye for detail, Leo oversees all aspects of design, from branding to apparel, ensuring that every element is skillfully designed and perfectly executed. When he's not busy designing, you'll find him hitting the trails, taking in the beauty of nature and uncovering hidden treasures along the way.
Brendan Laird
Senior Web Designer
Brendan is the Senior Web Designer for our company, responsible for creating an effortless and intuitive user experience on our website, and our clients websites. With his impeccable sense of design and technical expertise, Brendan ensures that our website not only looks amazing but is also easy to navigate. Outside of work, Brendan enjoys exploring the great outdoors through hiking, mountain biking, and maintaining his home garden.
Ryan Weier - Founder & CEO
Ryan founded Explored Co. nearly a decade ago on a mission to provide better digital marketing solutions to outdoor brands while inspiring collabortive adventure. As our CEO, Ryan plays an instrumental role in partnering with brands, shaping creative direction, and maintaining our commitment to excellence in everything we do. His visionary leadership and creative vision have helped Explorec Co. to become a beloved and trusted digital marketing partner and source of outdoor inspiration hundreds of thousands of people.
Ryan Weier - Partner; Creative Director
Ryan, also known as @RPWpnw, is the brain behind Washington Explored. He launched our page nearly a decade ago with the goal of showcasing the stunning scenery of Washington state and encouraging others to explore it too. As our Creative Director, Ryan oversees all creative aspects of our brand, from photography and video production to graphic design and branding. He's an entrepreneur at heart and is always looking for new ways to grow and expand our community.
Jack Lambert - Chief Marketing Officer
Jack, also known as @JML, is our Chief Marketing Officer and is responsible for all aspects of our marketing and communications strategy. He's an expert in social media marketing and photography, and he knows how to capture the beauty of Washington state and share it with our community. When he's not working, he's likely out shredding the trails on his mountain bike or building new jumps.
Leo Andraca -
Head Of Design And Creative
Leo, also known as @leondraca, is our Head of Design and Creative. With his exceptional skills in graphic design and creativity, Leo helps bring our vision to life with his stunning designs. He oversees all aspects of design, including branding, web design, and creative campaigns.
Brendan Laird - Senior Web Designer
Brendan is our Senior Web Designer, responsible for creating a seamless and intuitive user experience for our website. With his eye for design and technical expertise, he ensures that our website is not only beautiful but also user-friendly.
Jack Lambert - Chief Marketing Officer
As the Chief Marketing Officer of our company, Jack is responsible for driving our brand's marketing and communications efforts. With a keen eye for visual storytelling and a deep passion for the outdoors, he uses his expertise in social media marketing and photography to showcase the natural beauty of Washington state and inspire our community to explore it. When he's not working, Jack can be found exploring the wilderness on his mountain bike, seeking new perspectives and experiences that fuel his creativity. His commitment to our mission and his ability to connect with people in a meaningful way make him an invaluable asset to our team.
Leo Andraca - Head of Design and Creative
Leo is our Head of Design and Creative and the artistic force behind our brand. He brings our vision to life with his exceptional skills in graphic design and boundless creativity. With a passion for aesthetics and a keen eye for detail, Leo oversees all aspects of design, ensuring that every element is skillfully designed and perfectly executed. When he's not busy designing, you'll find him hitting the trails, taking in the beauty of nature and uncovering hidden treasures along the way.
Brendan Laird - Senior Web Designer
Brendan is the Senior Web Designer for our company, responsible for creating an effortless and intuitive user experience on our website, and our clients websites. With his impeccable sense of design and technical expertise, Brendan ensures that our website not only looks amazing but is also easy to navigate. Outside of work, Brendan enjoys exploring the great outdoors through hiking, mountain biking, and maintaining his home garden.
T.R.A.I.L.
METHOD
A quick look into how we run things using our
signature system, the T.R.A.I.L.
T
RAIL
01
Tailor your strategy:
As a leading provider, we understand that every business is unique, and so is their audience. We create tailored marketing strategies that align with our clients' goals and audience needs, helping them stand out from the competition and create a personalized experience for their customers.
TR
A
IL
03
Attract attention:
We grab the audience's attention with compelling content that showcases the value of our clients' products or services. This could be through social media posts, blog articles, video content, or other forms of content marketing.
TRAI
L
05
Leverage data and analytics:
We use data and analytics to track our clients' marketing performance and adjust their strategy as needed. This helps them make informed decisions and optimize their marketing efforts for maximum impact.
Hidden text
T
R
AIL
02
Reach your audience:
We develop comprehensive marketing plans that include a mix of channels and tactics to reach our clients' target audience where they are. This could include social media, email marketing, paid advertising, content marketing, and more.
TRA
I
L
04
Increase engagement:
Once we've attracted the audience's attention, we focus on building a relationship with them through personalized communication, excellent customer service, and ongoing engagement. This helps foster loyalty and increases customer retention.
Hidden text
T.R.A.I.L.
METHOD
A quick look into how we run things using
our signature system, the T.R.A.I.L.
T
RAIL
01
Tailor your strategy:
As a leading provider, we understand that every business is unique, and so is their audience. We create tailored marketing strategies that align with our clients' goals and audience needs, helping them stand out from the competition and create a personalized experience for their customers.
T
R
AIL
02
Reach your audience:
We develop comprehensive marketing plans that include a mix of channels and tactics to reach our clients' target audience where they are. This could include social media, email marketing, paid advertising, content marketing, and more.
TR
A
IL
03
Attract attention:
We grab the audience's attention with compelling content that showcases the value of our clients' products or services. This could be through social media posts, blog articles, video content, or other forms of content marketing.
TRA
I
L
04
Increase engagement:
Once we've attracted the audience's attention, we focus on building a relationship with them through personalized communication, excellent customer service, and ongoing engagement. This helps foster loyalty and increases customer retention.
TRAI
L
05
Leverage data and analytics:
We use data and analytics to track our clients' marketing performance and adjust their strategy as needed. This helps them make informed decisions and optimize their marketing efforts for maximum impact.
